1. Plan | Cross-border Marketing Planning to Japan

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Planned total cross-border marketing to Japan including press release marketing, Japanese localization marketing, EC strategy, and digital PR (influencer marketing / SNS ad) for the botanical and natural cosmetics brand.

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2. Localization | Japanese Localization

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Delivered press release written in Japanese regarding starting cross-border D2C selling the cosmetics brand to Japan from Philippines and its sales campaign. Provided press release marketing including  Japanese writing, catch copy writing, its SEO strategy in Japanese.

 

Result:

In the result, succeeded in to be published 60+ Japanese web media including Yomiuri online, Asahi newspaper digital, with the total media value approx. 300k JPY.

 

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3. EC | Cross-border D2C in Japan

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Built up the brand's Amazon Japan EC site and the brand's official EC site with a custom domain as cross-border D2C EC sites, and 

Translated with Japanese catch copy writing for all the items of the cosmetics products on both of the EC sites.

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4. Digital PR | Cross-border Digital PR (Influencer Marketing) in Japan

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Had a Instagram PR (gifting campaign) in Japan for the cosmetic brand with 15 Japanese female micro - middle tier influencers (models, tv personality, tv announcer, etc.), who are strongly interesting in using the cosmetics.​

 

Result:

In the result, built up brand awareness with total reach 350k+ and total engagements 4.5k+. In addition, done  a Twitter ad promotion with total reach 40k+.